We build websites. Then we built the machine that builds them.
STELLAIRE designs custom, bilingual sites for small business — coded from a blank file, with booking and online payments where they earn their keep. Behind the studio runs our own engine: one config file in, a finished site out.
Eight client sites, live right now.
Not mockups. Every one of these is public, in production, and paying its way. Open any of them.
ONJA
Trilingual city-discovery platform with memberships
onja.ca↗CUL-DE-SAC
Vintage boutique, bilingual e-commerce
culdesacboutique.com↗VELANO
Luxury streetwear brand and store
velanoboutique.com↗ARC Construction
Construction group, lead-generation site
arcconstructiongroup.ca↗Artin Électrique
Electrical contractor, bilingual
artinelectrique.com↗Freitag Concept
Jewelry boutique on the Main
freitagconcept.com↗RLZ Siding
Exterior contractor, quote-driven
launching soon…BĀGH-E ĀBĀN
Restaurant concept, RTL Persian typography
bagheaban.com↗Barbers, boutiques, contractors, restaurants, platforms — every build custom-coded, none templated.
One intake. A finished bilingual site. Hours, not weeks.
Agencies scale by hiring. We refused. So we built the machine we now run our own studio on — and it already generated a 17-page production site from a single config file.
Intake
Business type, services, hours, photos, languages. Minutes, not meetings.
Generate
A complete FR/EN site — pages, schema, sitemap, SEO — from one config.
Booking & admin
Appointments and orders taken online. The owner runs it from a panel — no developer needed.
Care plan
Hosted, monitored, updated. The site stays alive because someone is paid to keep it alive.
Don't take the slide's word for it. Type a name.
Pick a trade, pick a language, and watch a first sketch assemble itself — in your browser, in about a second. The real engine goes much further: 17+ pages, booking, admin, deploy.
A one-second sketch, generated on this page. Client builds are full multi-page sites — this is the concept, not the ceiling.
We don't guess who needs us. We check.
Most agencies buy scraped lists. We verify web presence one business at a time — by opening it — before anyone picks up a phone.
Montréal businesses sourced and ranked in our pipeline
verified by hand as having no working website
pay for a domain that is broken, parked or dead
Excellent businesses — hundreds of Google reviews, full dining rooms, booked chairs — with no working front door on the internet. Some already paid for one and were let down. That's who we build for, and we know exactly where they are.
Roughly one in four small businesses in North America still has no website at all — about 9 million of the United States' ~33 million alone, and a quarter of Canada's. Millions more have one that's broken, abandoned or invisible. We verified that last part ourselves, door by door, in Montréal. The engine exists because no studio can hand-build its way through a market this size — and no generic AI builder knows which doors to knock on.
Industry surveys 2026 · U.S. SBA small-business counts · Stellaire hand verification, MontréalA project is a transaction.
A care plan is a relationship.
Build, invoice, disappear
- Site launches, then slowly rots
- Owner left holding the keys alone
- Every fix is a new negotiation
Build, then stay
- Hosting, monitoring and changes on a monthly plan
- Booking and payments kept running — it's revenue infrastructure
- The engine keeps our delivery fast and our plans affordable
Studio. Engine. Platform.
Three phases. No invented numbers attached to the future — just the shape of the thing, and where it stands today.
Studio
Custom builds, sold face to face, delivered by hand.
- 8 client sites live
- Hand-verified pipeline of 1,822 businesses
- Care plans make every client recurring
Engine
The studio's labour, removed. One intake, a finished bilingual site.
- Generator already produced a 17-page production build
- Booking + admin live with a real client
- Every new build trains the machine
Platform
The engine, opened to people who already own distribution.
- Sales floors and franchises selling sites on our rails
- Every site on a Stellaire care plan
- The studio becomes the showroom
An agency's revenue. Software's leverage.
The thesis is one sentence: web studios don't scale because revenue is tied to hours — so we're removing the hours. The engine that generated a 17-page bilingual production site from one config file is the same engine behind every new Stellaire build, and every client it delivers lands on a recurring care plan.
We are early, and we say so plainly. What we offer is discipline: a hand-verified pipeline, a product you can try above — not a slide — and unit economics tracked from day one.
What we track
- CAC — cost to land one client
- First-project value
- Monthly recurring per client
- Retention — months on plan
- Hours per site — falling
Tell us what you're building. The first concept is free.
We reply within 24 hours, and you see a real design direction before you commit to anything.